# llm.txt - Farmasi España

## BUSINESS OVERVIEW

- Company: Farmasi (Official Distributor: Francy Orellana)

- Industry: Cosmetics, Beauty Products, Skincare

- Market: Spain (Primary), Spanish-speaking regions

- Website: farmasi.es/francyorellana

- Business Model: Direct sales/affiliate marketing with official distributor

- Brand Positioning: Premium cosmetics, Turkish beauty brand, quality-focused

## CAMPAIGN STRATEGY

- Campaign Type: Google Ads Search Campaign

- Primary Goal: Maximize clicks and traffic (NO conversion tracking available)

- Strategy: "No-tracking strategy" - optimize for CTR, clicks, and engagement

- Budget: €20/day (flexible, can scale based on performance)

- Bidding: Maximize Clicks with CPC limit around €1.00

- Current Performance: 6.58% CTR (excellent - 3x industry average)

## TARGET AUDIENCE

### Primary Demographics

- Gender: Women (95%+ of audience)

- Age: 25-44 years (core target)

- Secondary Age: 45-54 years (anti-aging focus)

- Geographic: Spain (focus on major cities: Madrid, Barcelona, Sevilla, Valencia)

- Income: Middle to upper-middle class

- Interests: Beauty, cosmetics, skincare, premium products

### Audience Insights

- Quality-conscious consumers

- Anti-aging product interest

- Brand loyalty important

- Online shopping comfortable

- Spanish language preference

- Premium product buyers

## PRODUCTS & SERVICES

### Main Product Categories

- Facial Care: Creams, serums, cleansers, anti-aging products

- Makeup: Foundations, lipsticks, eyeshadow, mascaras

- Body Care: Lotions, body creams, treatments

- Hair Care: Shampoos, treatments, styling products

- Fragrances: Perfumes, body sprays

- Men's Products: Skincare, fragrances for men

### Key Product Lines

- Dr. C. Tuna: Premium skincare line

- Farmasi Makeup: Color cosmetics

- Anti-aging Solutions: Mature skin focus

- Natural/Organic Options: Clean beauty products

### Unique Selling Points

- Turkish beauty heritage

- Premium quality at accessible prices

- Dermatologically tested

- Official authentic products

- Fast shipping within Spain

- Spanish customer service

- Exclusive distributor discounts

## KEYWORDS & MESSAGING

### Primary Keywords (Spanish)

- farmasi españa

- cosméticos farmasi

- maquillaje farmasi

- productos farmasi

- farmasi oficial

- cremas farmasi

- farmasi online

- beauty farmasi

- farmasi descuentos

### Long-tail Keywords

- comprar farmasi españa

- productos farmasi originales

- cosméticos farmasi españa

- farmasi maquillaje original

- farmasi cremas anti-edad

- farmasi tienda oficial

- farmasi envío gratis

### Negative Keywords

- gratis, free, trabajo, oportunidad, negocio, vender, distribuidor, reventa, piramidal, multinivel, mlm, recetas, bricolaje, farmacia

### Key Messaging Themes

- Official/Authentic: "Productos Oficiales", "Farmasi Original"

- Quality: "Calidad Premium", "Productos de Calidad"

- Service: "Envío Gratis", "Atención en Español", "Entrega Rápida"

- Pricing: "Descuentos Exclusivos", "Precios Especiales"

- Trust: "Distribuidor Oficial", "Productos Garantizados"

## PERFORMANCE BENCHMARKS

### Current Metrics (Excellent Performance)

- CTR: 6.58% (Target: Maintain above 6%)

- CPC: €0.56 average (Target: Keep under €1.00)

- Daily Spend: €3.37 average (Can scale to €5-7)

- Best Days: Monday/Tuesday (highest engagement)

- Best Regions: Catalonia, Castile-La Mancha, Castile and Leon

### Success KPIs (No-Tracking Environment)

- CTR: Primary KPI - maintain above 5%

- Click Volume: Secondary KPI - increase total clicks

- Cost Efficiency: Keep CPC reasonable while scaling

- Geographic Performance: Focus budget on top-performing regions

- Demographic Performance: Optimize for women 25-54

## COMPETITIVE LANDSCAPE

### Direct Competitors

- Avon España

- Mary Kay España

- L'Oréal Direct Sales

- Local Spanish beauty brands

- Online cosmetics retailers

### Competitive Advantages

- Turkish beauty heritage (unique positioning)

- Premium quality at competitive prices

- Official distributor relationship

- Personalized Spanish customer service

- Fast local shipping

- Exclusive product access

## CULTURAL CONSIDERATIONS

### Spanish Market Specifics

- Language: Formal Spanish preferred in ads

- Regional Differences: Catalonia, Andalusia, Madrid have different preferences

- Shopping Habits: Online beauty shopping growing rapidly

- Beauty Trends: Anti-aging focus, natural ingredients important

- Trust Factors: Official certification, authentic products crucial

- Payment Preferences: Secure payment methods, return policies important

### Seasonal Considerations

- Spring/Summer: Focus on makeup, sun protection

- Fall/Winter: Emphasis on skincare, anti-aging

- Holiday Seasons: Gift sets, special promotions

- Back-to-School: Younger demographic targeting

## CAMPAIGN OPTIMIZATION NOTES

### What's Working

- Excellent CTR performance (6.58%)

- Strong geographic targeting to major Spanish cities

- Effective demographic targeting (women 25-54)

- Cost-efficient CPC management

- High-quality ad copy resonating with audience

### Optimization Opportunities

- Scale budget during high-performance periods

- Implement day-of-week bid adjustments

- Geographic bid adjustments for top-performing regions

- Demographic bid adjustments for age groups

- Expand ad extensions usage

- Negative keyword refinement

### Red Flags to Monitor

- CTR dropping below 5%

- CPC inflation above €1.00

- Campaign interruptions or pausing

- Geographic performance shifts

- Seasonal performance variations

## BRAND VOICE & TONE

- Professional yet approachable

- Quality-focused without being pretentious

- Trustworthy and reliable

- Spanish cultural sensitivity

- Beauty expertise without intimidation

- Customer-service oriented

## TECHNICAL CONSTRAINTS

- No conversion tracking available

- Cannot modify landing pages

- Must optimize for clicks/CTR only

- Limited A/B testing on landing pages

- Focus on ad copy and targeting optimization

## SUCCESS METRICS PRIORITIES

1. CTR maintenance/improvement (primary)

2. Click volume growth (secondary)

3. Cost efficiency (CPC control)

4. Geographic optimization (budget allocation)

5. Demographic optimization (audience refinement)